Sturgis Motorcycle Museum - Preserving our Motorcycle Hertiage

WELCOME TO THE STURGIS MOTORCYCLE MUSEUM'S HALL OF FAME

 

WILLIE G. DAVIDSON


Hall of Fame Inductee - Pre 2001 (1993)


Willie G. Davidson serves as vice president of Styling for Harley-Davidson, Inc., Motorcycle Division and is responsible for the successful, traditional designs of Harley-Davidson motorcycles.


The son of former Harley-Davidson president William H. Davidson and the grandson of one of the original founders, William A. Davidson, Willie G. is generally credited for developing the unique motorcycle designs that kept Harley-Davidson motorcycles selling while the company completed its technological and manufacturing improvements.  Based on heritage and tradition, Davidson oversees the look of all Harley-Davidson products, as well as being responsible for the classic SuperGlide, Lowrider, Cafe Racer, Heritage Softail Classic, Springer, Fat Boy and V-Rod motorcycle designs. 


A native of Wisconsin, Willie G. attended the University of Wisconsin for three years before transferring to the Art Center College of Design in Los Angeles. He spent more than five years with the Brooks Stevens Associates, designing products ranging from furniture to outboard motors. He joined Harley-Davidson in 1963 and was one of the 13 executives who raised more than $75 million to purchase the Motor Company back from AMF in 1981.