Sturgis Motorcycle Museum - Preserving our Motorcycle Hertiage



Sturgis Motorcycle Museum - All rights reserved 2012



Hall of Fame Inductee – 2013


Rick Fairless was born and raised in a suburb of Dallas, Texas in a neighborhood where he started riding bikes before the age of 10.  He and his brother and their friends rode around the hills near their homes nearly every day. 

When Rick was just 10, he started working as a stock boy for his uncle’s chain of paint stores and worked his way up to manager of the Irving store.  He built that store up to be the #1 store in the chain, then moved on to become an outside sales rep.  When Glidden purchased that company, Rick continued to work for them, eventually becoming the #1 sales representative in the country.

But, Rick’s real love was customizing motorcycles.  At that time, Easyriders custom bike shops were opening around the country.  In 1996 he opened what was then called “Easyriders Dallas.”

He opened the store in an old building from the 1930s and decorated it with “goofy stuff that reflects my goofy life.”  Rick wanted to put a bar next door and opened Strokers Ice House.  Rick’s Strokers “Empire” spans 2.5 acres close to downtown Dallas.  In 2002, Easyriders decided to drop the franchise plan, and Rick called the shop Strokers Dallas.  The newest addition to the Strokers compound is Strokers Ink Tattoo and Piercing Parlor.

Rick is a master bike builder who creates one-off custom motorcycles that have been featured in motorcycle magazines around the world.  Rick has also been featured on television on the Discovery Channel’s Biker Build-Off, Storage Wars, and Auction Kings.  He and Strokers Dallas were featured in the Speed Channel series “Texas Hardtails” in 2005 and in “Ma’s Roadhouse” on truTV in 2010. 

Rick and his wife Susan have five children – all of whom have worked with them in the Strokers Empire.


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