Sturgis Motorcycle Museum - All rights reserved 2012
LONNIE ISAM, SR.
Hall of Fame Inductee – 2014
Lonnie Isam, Sr. is a well-known expert in the history of antique American motorcycles and has bought, sold, collected and restored hundreds of them.
His passion for performance Harley drag racing spans over three decades. He used his knowledge gained by racing to help bring the sport to what it is today. He started a motorcycle shop in Houston called Competition Motorcycles, which became well known in the world of vintage motorcycles and performance drag racing.
Lonnie traveled to the Black Hills and fell in love with the area, so he decided to move to Sturgis. He brought with him one of his manufacturing companies, Competition Distributing Inc., which specializes in design and manufacture of correct reproduction parts for pre-1936 Harley-Davidson and other early American motorcycles. This combination has resulted in thousands of customers all over the world.
Lonnie has been committed to the growth of the community of Sturgis through his work with the Sturgis Economic Development Corporation, the Future Sturgis project and a downtown redevelopment committee.