Sturgis Motorcycle Museum - Preserving our Motorcycle Hertiage




Hall of Fame Inductee - 2010


Betsy Lister was born and raised on the North Shore area of Massachusetts; specifically Marblehead and Beverly – where the closest thing to a motorcycle she ever had was her bicycle, which she was totally as passionate about then as she is her motorcycle today! Neither of her parents rode; however, her father was an adventurous sort, and Betsy believes that’s where she gets her desires for motorcycling and adventure!

At the young age of 21, Betsy and her then-husband Richard got their first motorcycle in 1969.  Richard took a spill on the bike shortly thereafter, and never rode again…not so Betsy.  Betsy took the bike to work every day, carrying her art portfolio and whatever else she might need.  She fell in love with the sport in short order and has never looked back. 

Betsy is an insurance agent by trade and a biker by choice.  Her love of motorcycling got her involved in motorcyclists’ rights at the local, state and national level.  She’s been a long-time member of the Motorcycle Riders Foundation, the American Motorcyclists Association and the Massachusetts Motorcyclist Association. 

In 1996, Betsy realized there was no “central” place where motorcyclists could go to get information on legislative issues, important news articles and other information, so, she decided to do something about it.  She started “bikerbits” a daily e-newsletter that provides information from all over the country to bikers.  Betsy spends 3 to 5 hours of her own time – starting at 4 a.m. – to get “bikerbits” put together and sent out to interested bikers in the U.S. and abroad.  She’s spent years gathering email addresses from motorcyclists at rallies all over the country.  The daily distribution of this e-zine is over 12,000.

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