Sturgis Motorcycle Museum - Preserving our Motorcycle Hertiage




2007 Hall of Fame Inductee
Linda Peavey had her first ride on a motorcycle in 1968. She was hooked.  She worked for Harley-Davidson, Inc. from 1975 to 1996. In 1977 a friend and co-worker taught Linda how to ride during lunch hours. During her 21-year tenure at “The Factory” she held a variety of positions including Executive Secretary to Charles K. Thompson (President & COO) and Vaughn Beals (Chairman & CEO). During this time she attended the HD Service School for dealer mechanics to better handle customer inquiries for the executive.    Linda was given the assignment to develop a program within the Harley Owners Group to get women more involved in the sport of motorcycling. In June 1986, she announced Ladies of Harley. Of all the benefits she created for the new program, she felt the Tuition Reimbursement Program, which reimbursed women for the successful completion of an MSF Rider Training Course, the most important. It proved so popular, it was soon expanded and offered to all HOG members.

One of the activities created for Ladies of Harley was the annual Run to the Fun, a factory-sponsored three-day ride from Milwaukee to the Sturgis Rally. It was on the first annual Run to the Fun that she met her husband, Mike Peavy. More than 650 motorcycle riders gathered in Milwaukee to participate in the Run to the Fun for the ride to the 50th Anniversary of the Sturgis Rally. Just last year, die-hard fans of the ride, which was discontinued a few years after Linda left the factory, gathered for a 20th Reunion Run to the Fun. Riders from eight states and the Netherlands participated.

From 1990 to 1995 Linda served as Editor for Hog Tales. Linda also served as both Regional HOG Manager, assisting dealers and HOG members in the Southeast quarter of the United States, and HOG events Manager, planning and executing national HOG rallies across the country and HOG activities at events such as Daytona, Sturgis, Myrtle Beach, Americade and H-D Open Houses. Many times she would ride to the events rather than fly like the typical business traveler.

 Linda’s greatest joy during her career at Harley-Davidson was the many friends she made throughout the years.


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