Sturgis Motorcycle Museum - Preserving our Motorcycle Hertiage




Hall of Fame Inductee - 2010


Stan Simpson’s involvement with motorcycles spans 60 years and he has taken a leadership role the entire time.  From his first ride on his dad’s Indian Scout in 1949 to his present day work as chairman of the board of directors for the American Motorcyclists Association (AMA), Stan Simpson has been a force for positive change in the motorcycle industry. 

Stan joined the AMA to ride his first off-road race in 1957, and he soon became very competitive in the local and national events.  While he spent many years racing and competing, his greatest pleasure has been the people he’s met while racing and riding. 

While Stan’s racing history is impressive, it’s his leadership of the AMA during a challenging period of transition that will be his legacy.  When Stan took over as board chairman in 2008, he recognized there was a need for the AMA to focus its mission toward protecting and expanding motorcyclists’ rights.

The threats to motorcycle rights are very real.  Notable examples include the attempted superbike ban, large-scale closures of public land and the recent federal lead law that banned youth model off-road motorcycles and all-terrain vehicles.  Under Stan’s leadership, the AMA provided the political muscle and legal war chest required to turn the tide. There will be more threats in the future. Only a strong AMA is in a position to protect our riding rights, and Stan Simpson is ensuring that the AMA has the clout to win these battles for all motorcyclists. 

Stan is one of a rare breed that is fully involved with both on-road and off-road motorcycling. Today Stan rides over 20,000 miles per year on-road and 5 to 10,000 miles per year off-road.  


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